- Take personalization to a whole new level: Personalize not just the numbers, but also the content of messages to each employee based upon their generation (Gen X, Gen Y, Boomers, and Mature).
- Personalize messages to each employee based upon their family status (single, DINKS, families with young children, families with older children, empty nesters, pre-retirees).
- Personalize messages to each employee based upon their enrollment status.
- Provide a frame of reference to enhance appreciation of your strengths:
- Illustrate how your benefits are superior to your competitors in:
- •The nation
- •Your region
- •Your industry
- •Or employers your size
- Show off the non-financial benefits of working for your company:
- Perhaps you are a “Green” employer,
- offer valuable work/life advantages,
- provide a product or service that serves the public good or
- deserve special recognition for your charitable efforts.
- This is a benefit that is very important to some of your employees.
- We’ll remind them.
- Make a big deal about company contributions by illustrating the projected ending balance of the company contributions account. Show off the additional matching balance that is available just by increasing contributions.
- Calculate the percentage of projected final pay that your employees’ current contribution amounts will replace. Illustrate action steps that will close the gap.
- Provide a “tear-off” election sheet to make taking action quick and easy.
- Enhance the value and effectiveness of your voluntary benefits by including the sophisticated personalization technologies described above. Through professional design and sophisticated personalization, your “Hidden Paycheck” statements can become a beacon to current and prospective employees. Design elegance and personalization make your statements a more personal experience for your employees.