"Benefits not only have to be valuable, they have to be perceived as valuable."
Benefits communications can be powerful drivers of key business goals, such as employee loyalty and retention. A recent study - The 6th Annual MetLife Study of Employee Benefits revealed:
Of employees who believe their benefits communications are effective:
- 69% say that benefits are an important reason why they stay with their company. Compare this to just…
- 25% among those who do not feel their benefits communications are effective
Communicating Value
Let us help transform your employees´ understanding the value of your total compensation package. After all; "fringe benefits" were what you offered in the 1970s when health insurance cost $13 per month. Today‚ you are providing nothing less than your employees´ "foundation of financial security". Let's make sure they know it.
In the rush to provide employees with the logistical details associated with their benefits, many employers overlook the opportunity to deliver a message of financial commitment. Employees who understand that their benefits have enormous financial worth may be more attentive to them. In many ways this is the most essential message: Benefits not only have to be valuable, they have to be perceived as valuable.
Communicate your benefits effectively:
- Communicate your benefits in a manner that highlights their value and importance. Use high-quality, professionally designed and printed materials to communicate your value proposition.
- Repeat your communications often.
- Use communications tools that are proven to be effective such as “Hidden Paycheck” benefit statements, open enrollment brochures, web sites and continuous marketing campaigns.
Show off your benefits! Retailers know the value of presenting their products in an attractive showroom. Adopt this proven strategy to enhance the perceived value of your benefits program. Showcase your benefits. Create your “Benefits Showroom” to help build your brand as a great place to build a career.